REDDING, Calif. (CNN) - If a guy tried to break into your restaurant, you'd probably be pretty upset, but some deli owners in California have turned a bungled burglary into a hot new ad campaign.
He's the bungling burglar who became a late-night joke, and though he was never arrested -- even after falling down on the job while trying to break into a Redding market -- now he's become the star of a very arresting advertisement.
Kent's Meats and Groceries owners Kent and Kathy Pfrimmer credit the guy who handles their advertising for coming up with the concept, adding that they don't care if the bandit's caught.
"He broke our window," said Kent. "We get all this free advertising and publicity. How could we be mad at him?"
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